February 1, 2008
Top 5 Mistakes Made By New Affiliates - Part 2
Here's numbers 3 through 5
3) Don't make your website's content one big sales letter, with nothing else useful to say
Okay, we know that you want to sell your product or service. That's fine. However, to get people to come to your website and keep coming back, you want to give them fresh and informative copy that they'll be interested to read. If you build yourself up as an authority in your field, people are much more likely to buy your product. And they'll get you much more traffic, too, since word-of-mouth will get you more visitors.
4) Make sure you capture people's e-mail addresses and names
One of the worst things you can do is to not provide an "opt in" mailing list or something else to visitors of your website so that you can get their names and addresses. Now, you shouldn't simply capture e-mail addresses without people's permission and then spam them. That's a no-no and that's going to get you shut down very fast. However, if you run a newsletter or other useful entity in addition to selling your product or service, you have a legitimate way to get people's e-mail addresses so that you can send them useful "products and services" updates, even as you send truly useful newsletter content.
5) Make your customers your focus
If you are on the Internet simply to sell a product or service and you only care about the money you're going to make, people will smell this and will run away from you as fast as they can. Remember that your main focus as an affiliate marketer is to sell your product or service with your customer in mind. This means that you have to believe in your product or service, and you really know that it's going to benefit your customer. If you just focus on the big bucks and how many sales you've made this week, you're not going to succeed. Make your customers your focus and make sure they're happy with what they've got, and they'll keep coming back; in addition, they'll bring in new customers, too.
Filed under Affiliate Businesses by Safari Rich








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