How To Benefit From Other People’s Ad Campaigns
One of the easiest and most cost effective ways of making money as an affiliate is to maximize the return you get from any paid advertising you do. One easy way to do this is to capitalize on major advertising campaigns being run by big companies.
For example, if the latest Playstation 3 game is every time you turn the TV on, it makes a lot of sense for you to advertise it yourself. The world and his wife know about it – it’s an established and trusted brand – all you have to do is drive them to a vendor’s website using your affiliate link and Bob’s your uncle.
You can manage this in exactly the same way as you might promote any other item – using blogs, squidoo lenses, articles etc. – but if you are coat-tailing onto a concentrated marketing campaign by an multi-national corporate giant, then a pay-per-click campaign might be better suited to cash in on the buying frenzy which will be generated very quickly.
And it’s not just massive advertising or marketing promotions that can benefit you. Any product which gets high profile reviews on national television could see a very rapid increase in demand.
As an example, I had good results and made a lot of money with a device to lower discussed by medical doctors on popular television shows in both the USA and the UK. I quickly set up a PPC campaign using Google Adwords, I built a Squidoo lens and I used a few articles on the subject.
I still make good sales with this – and because it’s a new, innovative product it still gets occasional reviews in all forms of media – but shortly after it was featured on the TV was when sales were off the scale.
Bearing in mind that time is of the essence and you need to get in quick, you might want to try a direct linking campaign to your vendor’s site rather than set up your own dedicated web page. Of course, if you already have an established website or blog that the product in question is a good fit for, that may be a good option for you as well – but don’t be put off direct linking. When there is a strong live advertising campaign and the brand is well known, this method still works very well.
The Amazon Associate Scheme is a good source of in demand products which are often enjoying massive promotion on TV, the press and radio and you can very quickly set up an ad campaign to cash in. Commission Junction, Linkshare etc. also have a wide range of vendors with good well known products for you to promote.
So the next time you’re slouching on the couch waiting for the adverts to finish and your favourite show to start, or maybe when you’re browsing the morning paper over a cup of coffee, keep a look out for any product, and in particular any new product, that’s being heavily advertised. It could just be your next big cash cow.
