The art of attracting network marketing leads is something many don't have the ability to do or the stomach to achieve. The latter reason applies particularly to network marketers using old school methods of prospecting which meant approaching people directly and pitching a business opportunity.

The truth is, it's a style most hate and just don't want to be part of. And who can blame them. It's unprofessional and hit and miss. The key is to pitch your opportunity to people ready to receive your offer.

Another problem with the old method of prospecting is that even if you do manage to sign someone into your business the chances of them dropping out are high. They didn't ask to see your opportunity in the first place and usually there is a lot of pitching and convincing taking place. Many resort to making wild claims such as you don't need any skills to do this business.

So attracting MLM leads is not easy…well, not quite true. The internet has leveled the playing field…enormously. And better still, targeting only responsive leads has never been easier.

Who Wants To Hear Your Offer?

The secret is in attracting people who actually want to hear about your offer. In other words, targeted leads. Approaching anyone and everyone is not the way to source leads. It's an unprofessional way to do business and will convey an image of desperation on your part.

The internet has breathed new life into lead generation for the MLM business in such a way that many are building successful downlines simply through targeted leads obtained online.

Now you may be thinking "well, I'll just go and spend several hundred dollars and purchase a few thousand leads from a lead generation company." No, that's a shortcut to going broke. When you do this you don't have control.

In the main, these are extremely unreliable and who's to know how many times these leads have been used even though they are promoted as fresh and targeted.

How To Source Targeted Leads

The best way of finding network marketing leads are the ones you source yourself. How?

- By offering people something of value. By setting yourself up as someone who knows what they're talking about.

- By building a blog or a website on network marketing and having an optin form to a report of some type which people can download for free.

- By promoting yourself to people who are looking for exactly what you have to offer.

- By building a relationship with your leads before you even talk about your offer.